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Social medias strategy

Drive your Growth using social medias

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Social Media is an essential tool for enterprises during the digital era. However, it is often seen as a task that takes up a good portion of an employee’s time without producing many results other than visibility.

Many enterprises try to be on as many social media platforms as possible in an effort to reach as many potential clients as they can. This method often produces discouraging results and gives the impression of making a lot of effort for nothing.

A good social media strategy should not only target the right platforms, but also present the right message to the right audience.

The Stages of a Social Media Strategy

  1. Establishing objectives: Together we will define the objectives to reach according to the available time period.
  2. Defining targets: We establish the client profiles to target for maximum results.
  3. Choosing the right platforms: We create a clear plan of the platforms to use in order to reach your objectives.
  4. Planning Content: We create a calendar of all your communications based on your targets and business objectives.
  5. Collecting the Fruits of your Labour: We execute the tactics chosen during planning to collect the results.
  6. Measuring and Optimizing: We measure the results according to the objectives and optimize using the practices that offer the best ROI.
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General Manager, Cargo Montreal
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Conseillère principale, Fondation de Gaspé Beaubien
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Incredible website redesign project completed in record time by a competent and dedicated team. What a pleasure to work with such a reliable partner!

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Vice President Innovation & Marketing

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Directrice marketing, Logiflex
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