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HubSpot CRM + Inbound

Inbound Sales Strategy & automation

A new way of selling to reflect the changing way buyers approach purchasing.

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In this day and age, selling online comes with a list of challenges. Even though there are a lot of buyers, they don’t necessarily need you anymore to take the decision of whether of not to purchase your products or services. The internet and search engines have modified the client-seller relationship. The client is only a click away from considering or rejecting you. This is why it is important to include Inbound Sales and Automation strategies in your practices. Are you ready to adapt to the reality of today ?

The implementation of a sales strategy and its automation will allow you to adapt your sales cycle to your clients and sell efficiently. To do so, you have to understand how your current and future clients search for information and purchase your products and services. This is what we call the Buyer’s Journey.

Why would you provide a demonstration to your clients when they are simply evaluating the different products on the market ? Don’t waste their time or yours ! Concentrate on hot leads ! Adapting your sales cycle to your clients’ Buyer’s Journey increases the quality of the experience you provide as well as your chances of making a sale.

Have you adapted your way of selling ?

Inbound Sales is :

  • Awareness Stage
  • Consideration Stage
  • Decision Stage

Defining the Stages of your Clients’ Buyer’s Journey

At this stage we try to answer several questions, such as :

  • What is your clients’ problem ?
  • What are the solutions that my potential buyer is looking for ?
  • What are the criteria that my potential buyer considers before making a purchase ?
  • Who makes the decision to purchase ?

Prioritizing your active buyers rather than your passive buyers

We will help you to implement sales strategies in order to identify your active and passive prospects using different tools and adapted strategies.

Getting your prospects’ attention

Nobody likes to be solicited by a generic email. There are simple ways to personalize your messages and approach with your client in mind.

Properly qualifying a prospect

Rather than using traditional prospect qualification tools such as BANT (Budget, Authority, Needs, Timeline), adopt a strategy that focusses on the problems your clients want to solve.

Create a Client Sales Experience

We will help you to create a personalized strategy and sales argument for your prospects. How do your products or services resolve the issues or needs of your future clients ?

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Other services

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HubSpot implementation

Globalia is the largest HubSpot solutions partner in Canada.

We can help personalize the onboarding of your HubSpot CRM and its marketing, sales, and client services tools to help your business take full advantage of the software capabilities.

Learn moreHubSpot implementation

HubSpot and Inbound audits

With the help of audits,  we will identify the elements that will help you drive growth, as well as any friction points affecting your Inbound strategies.

Let us also analyze your use of HubSpot tools so you can take full advantage of its functionalities!

Learn moreHubSpot and Inbound audits

HubSpot CMS

Develop a website on the HubSpot CMS in order to improve personalized interactions and leads generation.

We will apply the Growth-Driven Design development methodology to accelerate your return on investment while optimizing the sections of your website that are the most important for your visitors.

Learn moreHubSpot CMS

Data connectors, importation and Synchronization

In business, you have to be able to make quick, informed decisions. Time is money. Reduce manual operations by centralizing your data: HubSpot CRM, Ecommerce website, ERP, Intranet and your website.

Save time by letting us create the connections between your systems!

Learn moreData connectors, importation and Synchronization

Inbound Marketing Strategy & Automation

Let Globalia help you to attract qualified prospects and personalize interactions with your business. Automations and good Inbound practices will improve your chance to get new customers online!

Learn moreInbound Marketing Strategy & Automation

Inbound Tactical Support

Take advantage of our Inbound Strategy team’s expertise in your acquisition, engagement, and lead conversion activities.

Through punctual meetings, we will help you to implement highly performing tactics.

Learn moreInbound Tactical Support

Content Strategy & Inbound SEO

Content is at the heart of the Inbound methodology. Let us identify the content your potential clients are looking for at each stage of their Buyer’s Journey.

Take advantage of Inbound SEO tools to improve your SEO performance.

Learn moreContent Strategy & Inbound SEO

Social Media Strategy

Channel your efforts with a performant strategy. It all depends on your needs; Globalia can act as an extension of your internal team. Together, let’s target the right platforms while presenting the right message to the right audience.

Learn moreSocial Media Strategy

HR Marketing and Inbound Recruiting

With the labor shortage occurring in practically every sector, the Inbound Methodology is the solution your business need.

Globalia can implement an Inbound Recruiting Strategy that will help make you desirable to job searchers. We will also define the tactics to put into place to optimize your HR marketing.

Learn moreHR Marketing and Inbound Recruiting

SEO & SEM

Our experts in SEO and SEM use various advanced techniques that can complement Inbound activities.

An Outbound strategy that supports an Inbound strategy is a winning combination!

Learn moreSEO & SEM
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Thank you for trusting us

We are extremely proud of the recognition that the quality of our work has received. Globalia is happy to share this mark of confidence with you.

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We greatly appreciated Globalia's support in the implementation of our Inbound Marketing strategy. From the design of our content platform to the lead generation strategy, we recommend this agency without hesitation.
 
Novipro
Jean-Sébastien Breton
Marketing and Communication Project Manager, Novipro
Hélène Gamache_500
We completely redesigned our website on the HubSpot platform, as well as changed our domain name and developed a new corporate image. Globalia supported us every step of the way through their expertise with HubSpot and the best online practices. In spite of our ambitious timeline, we were able to deliver a high-quality website within the deadline. Thank you Globalia!
 
createch
Hélène Gamache
Director of Marketing and Communications, Createch
guillaume_delou
I really appreciate your Inbound team. I have been working with you for a very long time, and you have always been great. The quality of your service, your technical knowledge of HubSpot, as well as the strategies and tactics you bring to your HubSpot accounts are just a few of the aspects that make you one of HubSpot’s best partners. Globalia’s HubSpot clients are certainly in good hands.
 
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Guillaume Delloue
Principal Channel Consultant, HubSpot
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We have had the pleasure of working with Globalia for several months already for the remodel of our website and Inbound Marketing strategy in a context of rapid growth and acquisitions. From our first meeting, we appreciated Globalia’s expertise as well as their prompt and precise services advice. From the strategy, design, web development, and persona workshops, up until the website’s execution… we know we can count on a wonderful, competent, and dynamic team!  
 
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Charlotte Cardona
Director of Marketing and Communications, Alithya
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Globalia quickly understood the unique workings of our enterprise, and were able to translate that into a growth solution by implementing our personalized sales and marketing tools. We can now properly execute our Inbound marketing campaigns from start to finish! Since the beginning of this wonderful business relationship, they have advised us in our decisions and aligned our prospection and online business development activities with our marketing strategies. Globalia’s strategic team is very competent.
 
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Myriam Dion-Lomomba
Marketing Director, Forgestik
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Wow Wow Wow - your websites all look amazing! Congrats on building some amazing HubSpot CMS websites and KEEP GOING! #TeamCMS

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Luke Summerfield
Go-To-Market Lead (Web & CMS), HubSpot
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A passionate and professional team. I strongly recommend Globalia for the implementation of Inbound Marketing strategies with HubSpot! Excellent service! They understand our needs and have done exceptional work in the creation of our website. Thank you Globalia!
 
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Rémi Vaillancourt
Project Manager, FD Fitness Consultant
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Globalia understood our needs and made sure that we could launch our NOVIPRO HUB in record time! We are in continuous training with their support to make the most of the platform by implementing the best practices.
 
Novipro
Odile Rivard
Marketing and Communications Director, Novipro
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Merci de nous faire confiance

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