HubSpot and Inbound audits

An Inbound and HubSpot audit will allow you to better understand these tools in order to help generate a maximum ROI. To do so, we propose 2 extremely efficient audits.

HubSpot Audit

The audit varies according to the HubSpot tools you have access to, which are :

• HubSpot CRM
• HubSpot Marketing (starter, pro, enterprise)
• HubSpot Sales (starter, pro, enterprise)
• HubSpot Services (starter, pro, enterprise)
• HubSpot Operations (starter, pro, enterprise)

By analyzing your HubSpot tools, we identify the functionalities at your disposal that you are not taking full advantage of.

The audit includes :

• Analysis of the structure and configuration of your HubSpot portals
• Analysis of your strategic tools (acquisition, engagement, conversion, and retention)
• Analysis of the performance of your HubSpot activities
• Analysis of your training and certifications
• Recommendation report

Following these analyses, we will list our primary recommendations that will directly impact your ROI.

Inbound Audit

The entire concept of Inbound is based on the Flywheel, that virtuous wheel that replaces the sales funnel. The idea behind this wheel is to create a sales cycle that begins as soon as your anonymous visitors arrive on your website (even before they become leads), and ends when they become clients or even ambassadors for new potential leads. The better you are at adding strength to this wheel and reducing friction, the more your sales funnel fills up !

The Inbound audit therefore consists of identifying the strengths and frictions at each step of the flywheel in order to optimize your attraction, engagement, conversion, and retention processes.

The audit includes :

• Analysis of your attraction strategies (earn, owned, paid)
• Analysis of your engagement strategies and processes
• Analysis of your conversion strategies
• Analysis of the service tools and quality analysis (CES, NPS, C-SAT)
• Recommendation report

With these 2 audits, you will discover the weaknesses in your HubSpot structure.

With the audit we will evaluate if the bases of your HubSpot CRM are properly configured in order to drive your growth.

The functionalities that you are not taking full advantage of even though you already have access to them.

The HubSpot’s Marketing, Sales, and Services portals, as well as its CRM, are constantly optimized. You could have access to attraction, engagement, conversion, and retention tools you don’t even know about !

Strategic tips for steady growth

By auditing the performance of your strategies, we will be able to identify the elements that need to be modified, optimized, or replaced in order to ensure a better ROI.

Essential trainings for your team

HubSpot has hundreds of trainings and dozens of certifications to help users increase their skills. We will advise you on which ones will be most useful.

Strengths to Amplify

We will identify the best way to add strength to your sales cycle in order to attract more qualified visitors, retain them, and convert them into clients.

The frictions to reduce

We will identify the elements of friction that impact your growth in order for you to attack them one after the other with the objective of steady growth.