Les Promotions Atlantiques were looking for a trustworthy technical and strategic partner to completely redesign their Starfrit.com ecommerce website.
The original platform, developed using Magento 1, would soon no longer be supported due to the arrival of Magento 2. It therefore needed to be replaced by an updated platform to ensure its perennity and meet its need for evolution.
Challenges
to Take On
Visual
Redesign
We had to rethink the site’s visual design in order to showcase their products and simplify the user journey as much as possible.
Technical
Issues
Our experts had to find ways to simplify the technical issues related to the interconnection between the various systems used by Starfrit (ERP, accounting system, Helpdesk)
Experience and
Conversion
In order to make the new website a powerful ecommerce tool, it was necessary to improve the user experience, the natural consequence of which would be a better visitor conversion rate.
Ours
solutions
Modular
Website
We created a modular website that allows the client to create new pages to serve their strategies and objectives autonomously, for example: landing pages, contests, content strategies, etc. Pages built in modifiable modules provide freedom, autonomy, and easy management in order to internalize part of the web creation process at Startfrit. Furthermore, the marketing and retargeting modules allow the client to establish a publication and content expiration calendar in order to automate the publication of marketing content and simplify daily operations.
The decisions and technological developments for Starfrit’s new website were established in order to optimize the pages’ response time to ensure requests are treated much more quickly than with the previous version.
Performant Search Module
We put a research system into place that proposes varied results including, as well as the products, recipes, blog articles, and helpful tips. This allowed us to develop a Starfrit culinary universe that goes beyond the sale of products.
Strategic Partnership Platform
With the objective of filling up this universe without making our client bear the weight of the entirety of content creation, we also put a strategic partnership platform into place for the mutual posting of recipes and products on each stakeholder’s respective website.
The
results
We took advantage of our team’s expertise in ecommerce, design, and natural referencing (SEO) in order to build a performant, user-friendly website in the image of Starfrit’s products.
Starfrit’s new website is designed to provide an enhanced ecommerce user experience. The products are now showcased through a sleek, modern, and dynamic design.
27%
more transactions since the launch of the new website
150%
more transactions completed by users coming from referring websites
7%
increase in sales revenue
Drive your growth now!